Barry Sternlicht, of W Hotels fame, wanted to change the hospitality landscape once again. He saw an opportunity to do something special while launching a new boutique chain, 1 Hotels. We showed him the power digital has to transform the hospitality reservation process from just looking at photos and booking to actually building an experience.
We adopted a seamless “add to cart” process that allows people to book everything from pool cabanas to off-property restaurant reservations to local nature walks. We helped 1 Hotels become a digital concierge that uses elements of nature and neighborhood to provide experiences that surpass mere tourism.