Get millions of New Yorkers to love a site they hate visiting every month.
The reality is, no one wants to spend time on their local utility provider’s website. Get in, pay your bill, get out. Yet utility companies often have valuable energy information and benefits worth knowing about. Our mission was to rebuild the entirety of ConEd’s digital properties with the consumer experience as our number one priority, all while keeping top of mind ConEd’s goal of becoming the public’s most trusted energy advisor.
In the process, we helped reshape the ConEdison brand at large - starting with a fresh, new type treatment and site design.
A library of icons and infographics that will serve the brand across all channels.
An image library with a new level of focus and consistency.
And interactions that charm the user as they complete their seemingly rote tasks.
We also worked with our clients to revise how ConEd delivers invaluable information and updates, all with the goal of making energy interesting for NYC in 2017. Stay tuned, New York City.